Which brands are particularly popular with consumers when it comes to safety and therefore enjoy a high level of trust? The German daily newspaper "DIE WELT" investigated these questions. The result of the survey: BURG-WÄCHTER is the "Brand Champion" 2023. No other company was rated better in the security segment. In the large overall comparison of more than 2,400 brands from 188 industries, only three performed better than BURG-WÄCHTER!
One's own house, one's own flat - whether bought or rented - are the centre of life for every person. That is why it is so important to us that everything at home is homely and secure. Accordingly, we look carefully when buying products that increase our security and that of our loved ones.
The "Brand Champions" survey commissioned by the daily newspaper "DIE WELT" wanted to know more and determined the most popular brands in various sectors based on the appreciation and enthusiasm of the customers. The result in the security sector: With 71.5%, BURG-WÄCHTER is the most popular brand and thus the sector winner. A total of 900,000 people took part in the online survey. This provides a representative result for Germany. Companies that achieve the highest value within their industry were named industry winners.
Only three out of 2,400 brands are ahead of BURG-WÄCHTER in the brand champion category.
In order to be able to compare the brands of different industries, the BFS (Brand Fascinaton Score) was determined from the answers and converted into percentages. In a comparison of all more than 2,400 brands from 188 industries, mail-order company Amazon came out on top with a BFS of 75.7%, followed by electronics company Samsung (74.0%), well-known toy manufacturer Lego (72.3%) and BURG-WÄCHTER in fourth place (71.5%).
Other industry winners include Adidas (sporting goods; 70.6%), Weber (barbecue manufacturer; 70.6%), AEG (household appliances; 67.8%), Aldi-Süd (discounter; 66.4%) or Audi (car manufacturer; 64.9%). BURG-WÄCHTER placed ahead of all these renowned brands.
BURG-WÄCHTER leads the way in the sensitive topic of security
"We are very pleased about the award. Especially the area of security is a very sensitive one for people. The result shows that people know us and trust our products. At the same time, the award is a great motivation for us to continue working with such commitment for people's security," says Gerrit Lüling, General Sales Manager at BURG-WÄCHTER and great-grandson of the company founder Alfred Lüling.
For more than 100 years, BURG-WÄCHTER has been providing security in very different areas. Whether it is the classic padlock, bicycle lock or modern secuENTRY Smartlocks, burglar-proof security devices for doors and windows through to massive safes or modern video cameras for monitoring entrances or properties as well as letterboxes and parcel boxes. With this portfolio, BURG-WÄCHTER represents the complete range of security technology.
Note: The complete study on the "Brand Champions" 2023 was published in the German newspaper "DIE WELT" on 8 August.